The Power of Purpose in Beauty and Business

International Women’s Day is a time to celebrate women who challenge expectations and elevate the standards of the industries they enter. Among them is Paloma, founder of Wumma Spa, whose journey from Brazil to London reflects both entrepreneurial courage and a deep understanding of modern womanhood.

Raised in Brazil, Paloma was immersed in a culture where beauty rituals are expressive, communal and soulful. When she later relocated to the UK, she brought that rhythmic sensibility with her. Yet she quickly recognised a gap in London’s evolving beauty landscape. While many sectors had embraced elevated, immersive experiences, the nail industry often remained functional rather than refined.

She saw an opportunity not merely to improve a service, but to reimagine it entirely.

Her ambition was never simply to open a salon. Instead, she envisioned a sanctuary. A space where women could feel restored, confident and inspired. Nails, in her view, deserved the same care, precision and indulgence afforded to other areas of beauty and wellness. When the first Wumma Spa location opened, it represented more than a business launch. It was the manifestation of vision, discipline and faith. Seeing the space come to life confirmed that thoughtful intention, combined with resilience, can transform an idea into a lasting brand.

Technical excellence remains the foundation of the business. However, what distinguishes Wumma Spa is the culture Paloma has cultivated. Built on trust, shared ambition and attention to detail, the brand has formed partnerships with respected names such as 111SKIN, BXR, Psycle London and Jo Malone. These collaborations reflect a commitment to aligning with brands that value quality, sophistication and experience.

Despite its growth, Paloma remains closely connected to the day-to-day life of the salons. She views client feedback not as criticism, but as insight. For her, evolution must remain rooted in the needs and aspirations of the women the brand serves.

Looking ahead, her ambitions are both strategic and expansive. Over the next three to five years, she envisions Wumma Spa becoming a recognised global name within beauty and wellness, evolving into a lifestyle brand that feels inclusive, timeless and elevated. An exclusive product line is part of that longer-term vision, allowing the brand’s ethos to extend beyond the salon environment.

The path of a female founder is rarely straightforward. Paloma acknowledges that leadership requires adaptability and the willingness to release systems that no longer align with the wider direction of the company. Her advice to aspiring women entrepreneurs is grounded in experience: believe in your vision, build strong structures early and do not wait for perfect timing. Courage and clarity, she believes, create momentum.

At its heart, Wumma Spa is about more than aesthetics. It is about transforming ideas into experiences that make women feel valued and strong. Each new client and each new location represents an opportunity to inspire confidence and connection.

From Brazilian roots to the heart of London, Paloma’s journey is a reminder that softness and strength are not opposites. Together, they form the foundation of a modern legacy in beauty, one shaped by purpose, resilience and belief.