Smarter Cleaning, Less Stress: How Haier is Redefining Family Life at Home

For most parents, home life runs on routines. Mornings are spent rushing to get little ones ready for school, evenings are filled with laundry, dinner and tidying up, and somewhere in between you are supposed to find time to relax. That is why any innovation that makes family life run more smoothly, saving time, reducing stress and cutting down chores, is always welcome. This is exactly what Haier Europe is presenting with its Naturally Connected vision at IFA 2025.

At the heart of this vision is a simple promise: to create smart appliances that do not just work harder, but also work more intelligently around real family life. Imagine a washing machine that remembers your family’s laundry habits, a dishwasher that sanitises bottles and school lunchboxes with built-in bacteria-busting light, or a cordless vacuum that recognises whether it is cleaning up crumbs from the kitchen floor or tackling muddy footprints in the hallway, all without you lifting a finger to change settings.

The link that brings all of this together is the hOn app, a single platform that connects all your Haier, Hoover and Candy appliances. From one place you can keep an eye on everything, whether that is starting a wash cycle while on the school run, checking how much energy your dryer is using, or getting AI-powered tips to save both time and money. With more than 10 million users already, the app is designed to evolve constantly, learning from real families’ needs and adapting to make daily life simpler.

One of the most impressive developments is the role of Artificial Intelligence. For laundry, Haier’s latest machines use sensors and cameras to analyse fabrics, stains and load sizes, then automatically adjust cycles for the best results. For drying, new technologies reduce wrinkles and protect delicate fabrics, so uniforms and favourite outfits are ready to wear straight from the machine. Even ovens are getting smarter, with the new Steam ID 2 adjusting humidity and temperature in real time for healthier, tastier family meals.

Parents will also welcome Hoover’s new cordless range. The HF6 Turbo Sense vacuum automatically detects different floor types, adjusting suction power so you get the best clean in less time. For really tough jobs, the HW6 Ultra Clean vacuum-mop combination tackles messes in one pass, then cleans and dries itself. That means less scrubbing for you and more time with your family.

What makes this even more reassuring is Haier’s commitment to sustainability. From reducing carbon emissions across its operations to designing energy-saving appliances, the company is proving that making life easier does not have to come at the planet’s expense. With new partnerships, such as the collaboration with AWorld, families can even access tips and challenges through the app to make everyday routines more environmentally friendly.

At its core, Naturally Connected is not only about technology. It is about giving parents breathing space, turning overwhelming routines into manageable moments, and making sure your home adapts to you, not the other way around.

For busy households, that means fewer chores on your to-do list, cleaner spaces, and more time for what really matters: enjoying those small family moments that make it all worthwhile.