Say It in Numbers: The New Way to Send Roses This Valentine’s Day

As January draws to a close, Valentine’s Day has a habit of creeping up faster than expected. With just over two weeks to go, now is the moment to start thinking about how you might mark the occasion, whether that means planning a quiet night in, booking a last minute table, or choosing the perfect flowers to say what words sometimes cannot.

This Valentine’s Day, the language of roses is becoming a little more personal. Instead of the traditional dozen, flower lovers can now choose exactly how many roses to send, turning a classic romantic gesture into something uniquely meaningful.

The idea is simple but charming. Perhaps it is seven roses to mark seven months together, or 34 to celebrate the number of the first home you shared. Whatever the number, the bouquet becomes a quiet code between giver and receiver, a story told in stems and petals.

Interflora, one of the UK’s best known florists, is introducing this custom rose bouquet service as part of its Valentine’s Day collection. From 22 January, customers can select the precise number of roses they would like to send, add a few personal details, and leave the rest to an expert florist. Each bouquet is handcrafted and delivered by a local professional, ensuring that every arrangement feels thoughtful rather than formulaic.

The timing could not be better. Valentine’s Day remains one of the busiest moments in the floral calendar, and this year flexibility is key. The first delivery date for Valentine’s roses is 1 February, with mixed content bouquets available from 9 February. For those who like to plan ahead, this offers the chance to secure something special well before the 14th.

For the romantics who leave things to the last minute, there is still good news. Same day delivery is available on Valentine’s Day itself, and Click and Collect is on offer for anyone who prefers to hand over their gift in person. It is a reminder that romance does not have to be rigid, and that thoughtful gestures can fit around busy modern lives.

Beyond the novelty of choosing a number, quality remains at the heart of the service. Every bouquet is backed by a seven day freshness guarantee and arrives in fully recyclable or biodegradable packaging, reflecting a growing awareness of sustainability alongside sentiment.

Interflora’s story gives this new offering extra resonance. Founded in 1923, the company began with a simple ambition to connect florists across the country so people everywhere could communicate with flowers. More than a century later, that network now includes over 900 florists, each still handcrafting every bouquet with skill and care.

The brand’s philosophy has barely changed. In a world that feels busier and more distracted than ever, the act of sending flowers remains a powerful way to pause and say what matters. Interflora describes each bouquet as a way to tell a story and express real emotion, to be enough when words are not.

This Valentine’s Day, the story can be even more precise. A single number can recall a shared memory, an inside joke, or a milestone that only two people understand. It is a small detail, but often it is the small details that linger longest.

For inspiration and updates, Interflora can be found on Instagram, Twitter, TikTok and Facebook under @InterfloraUK. Whether you choose one rose or fifty, the message is the same, love, carefully counted and beautifully delivered.