Redefining Intimate Wellness for a New Generation of Women

As February draws to a close and attention begins to turn towards International Women’s Day, there is a growing appetite for more open, informed and elevated conversations about women’s health. For Lindsay Van Looj, founder of LABAREAU Collection, that conversation begins with intimate wellness, an area she believes has been underserved, misunderstood and overlooked for far too long. Her mission is simple but quietly radical: to treat intimate care with the same respect, innovation and luxury as facial skincare.

With this belief at the heart of the brand, Lindsay created LABAREAU to fill a long-standing gap in the wellness market. Too often, products designed for intimate health felt either overly clinical, poorly formulated or wrapped in stigma. She wanted to build something that felt discreet, empowering and genuinely luxurious, without compromising on clinical integrity or performance.

Driven by a passion for education, longevity and confidence at every stage of life, Lindsay worked closely with dermatologists, gynaecologists and formulation experts to develop a range that is both scientifically sound and sensorially indulgent. Each LABAREAU product is carefully designed to support intimate skin health, while encouraging women to treat this area with the same level of care, respect and attention as the rest of their body.

Central to the brand is a desire to remove stigma from conversations around female wellness. Lindsay is deeply committed to normalising intimate care as part of a daily self-care ritual, rather than something that is hidden, rushed or spoken about in hushed tones. By combining evidence-based science with refined, elevated design, LABAREAU offers a more modern, confident approach to intimate wellness that feels both practical and empowering.

Under Lindsay’s leadership, LABAREAU Collection has quickly become known for its commitment to quality, transparency and thoughtful innovation. The brand resonates with women who value longevity, performance and a more holistic approach to self-care, offering products that feel indulgent without ever being superficial.

As a founder, Lindsay is passionate about reshaping the narrative around intimate wellness, advocating for greater openness, awareness and education within the industry. Through LABAREAU Collection, she continues to champion a new standard of care that places women’s health, confidence and comfort firmly at the centre of luxury wellness, supporting women to feel informed, empowered and at ease in their own bodies.

To find out more about LABAREAU Collection and Lindsay Van Looj’s approach to modern intimate wellness, visit https://labareau.com/collections.