Indie Brands to Support This Season

There’s something special about shopping small—especially when you’re buying for little ones. Whether it’s the hand-sewn detail on a newborn bonnet, the thoughtful palette of a handmade toy, or the warm email that comes straight from the founder, independent brands bring heart, craftsmanship, and integrity into family life in a way that mass retail can’t touch.

At Olledi, we believe in choosing fewer, better things, and this season we’re spotlighting some of our favourite UK-based indie brands for babies, toddlers, and stylish parents. These are the shops we keep coming back to—beautiful, useful, and quietly extraordinary.

1. Hunter + Rose (Manchester)

Minimalist babywear with a monochrome twist

Hunter + Rose is a dream for parents who love clean lines and earthy tones. Their gender-neutral baby and toddler clothing is soft, wearable, and just a little bit cooler than your average high street pick. Think ribbed rompers, oversized knits, and muted palettes that photograph beautifully—but also hold up to real life.

Why we love it: Timeless designs, UK-made quality, and small-batch production.

2. Daphine & Co (London)

Heirloom-worthy jewellery for modern motherhood

Founded by two London-based friends, Daphine creates jewellery that feels both current and sentimental—perfect for new mum gifts, push presents, or simply marking a moment. Their signature gold-plated styles are elegant and subtle, with options for custom engraving.

Why we love it: Chic, meaningful, and designed to last through every stage of motherhood.

3. Rose & Guy (Wales)

Matching mama-and-mini loungewear that doesn’t scream 'Mummy & Me'

Rose & Guy brings comfort and style into perfect balance. Their soft sets and dresses are made from eco-friendly fabrics and often come in matching adult and child sizes—without feeling gimmicky. Ideal for slow Sundays, casual outings, or newborn cuddles.

Why we love it: Family dressing that feels elevated, not novelty.

4. Liewood (Stocked via UK independents)

Design-forward toys, tableware & accessories

Although based in Copenhagen, Liewood is beloved by many UK small shops—and for good reason. Their silicone tableware, stylish toys, and functional bags are design-minded and incredibly practical. Look for them via beautiful UK stockists like Smallable, Scandibørn, or Oskoe Living.

Why we love it: Playful essentials with Scandinavian charm, widely stocked by UK indie retailers.

5. Mabli (Cardiff)

Natural-fibre knitwear for babies and beyond

Mabli is a masterclass in slow fashion for children. Their Welsh-designed knitwear is made from merino, linen, and organic cotton in earthy tones and vintage-inspired patterns. Their pieces are intentionally oversized and designed to grow with your child.

Why we love it: Heirloom-quality clothing rooted in thoughtful design and heritage.

6. Freya’s Playroom (Online, UK-based)

Wooden toys, books & gifts with soul

A beautifully curated online shop filled with open-ended toys, natural materials, and childhood joy. Freya’s Playroom specialises in sustainable brands like Grapat, Olli Ella, and Plan Toys—all wrapped with care and ideal for gifting.

Why we love it: A one-stop shop for gifts that are joyful, meaningful, and planet-friendly.

7. Little Beacon (Sheffield)

Hand-printed textiles for children & home

This brand creates dreamy baby blankets, bedding, and nursery accessories with hand-drawn prints and a soft, organic feel. Everything is printed in small batches in their Sheffield studio using non-toxic dyes on GOTS-certified cotton.

Why we love it: Ethically made and artist-designed—perfect for thoughtful gifting or nesting.

Why It Matters

When you buy from small brands, you’re not just buying a product—you’re supporting a family, a dream, a slow and careful way of doing business. These indie shops champion creativity, sustainability, and real connection—values we’re proud to stand behind at Olledi.

So whether you’re shopping for a birthday gift, preparing for a new arrival, or simply refreshing your baby essentials, consider supporting these brilliant small UK businesses this season. Beautiful things, made with love, are always in style.