Designing with Imagination: How Graham & Brown’s 2026 Trends Inspire Dreamy Family Spaces

Decorating a child’s room has always been about more than colour and furniture — it’s about storytelling. The spaces where little ones grow, play and dream should feel like a reflection of their world: imaginative, comforting, and full of wonder.

This year, Graham & Brown, the British heritage interiors brand, offers parents a wealth of inspiration with the announcement of its Design of the Year — Eternal Weave, Mural of the Year — Eternal City, and Colour of the Year — Divine Damson. These three creative directions capture the magic of craftsmanship and mythology while offering a fresh approach to family home design — one that balances sophistication with a sense of play.

A Storybook on the Walls: Eternal Weave

If you’re looking to create a room that sparks imagination, Eternal Weave is the wallpaper of dreams. Named Design of the Year 2026, it’s a hand-painted masterpiece inspired by myth, nature and traditional tapestry-making. The design features tropical florals, birds and even hidden creatures woven into a pattern that feels both whimsical and rich in detail.

For a nursery or child’s bedroom, Eternal Weave provides a perfect backdrop — something that grows with the space, from story time to teenage years. Choose a softer colourway for a calming nursery feel, or go bold with the deeper jewel tones to create a magical reading nook or playroom accent wall.

Paired with the brand’s Colour of the Year, Divine Damson, it creates a cocooning, enchanting atmosphere. Paula Taylor, Stylist and Trend Specialist at Graham & Brown, says:

“Eternal Weave celebrates storytelling through the ages — it’s a design that invites imagination and curiosity, perfect for spaces that nurture creativity.”

Adventure Awaits: Eternal City Mural

For families looking to transform a wall into an adventure, Eternal City — Graham & Brown’s Mural of the Year 2026 — is a showstopper. Inspired by the Pink City of Jaipur, it combines intricate architectural details and jewel-toned colours to form a vibrant, dreamlike cityscape.

Designed and painted by Graham & Brown artist Victoria Davison, the mural’s delicate linework and botanical motifs echo the fine artistry of Indian miniaturist painting. For a child’s bedroom, it becomes a conversation piece — an entire world within a wall, inspiring imagination, curiosity, and stories before bedtime.

Parents can use it to anchor a travel-inspired theme or simply as a decorative focal point that grows with their child’s interests, from fairytales to faraway places.

Divine Damson: Colour That Comforts and Inspires

Every family home needs a hue that feels timeless yet nurturing — and Divine Damson, Graham & Brown’s Colour of the Year 2026, is just that. A deep damson shade with a subtle violet undertone, it brings warmth and sophistication to children’s rooms without feeling heavy.

Its versatility makes it perfect for family living: cocooning in winter and luminous in summer light. Use it to frame a cot area, as a feature wall behind a bed, or even on woodwork and trim for a richer, more playful contrast.

Parents can pair it with natural wood, soft neutrals, or gentle pastels for a sophisticated look that works across ages — from nursery to teenage bedroom.

Heritage, Heart and Sustainability

For parents who care about what goes into their homes as much as how they look, Graham & Brown’s commitment to sustainability is another reason to take notice. The company — a fourth-generation family business founded in Lancashire in 1946 — creates all its wallpapers and paints using eco-conscious materials, water-based formulas, and sustainably sourced paper.

Their paints are ultra-low VOC, odourless, and child-safe — ideal for family environments where health and wellbeing matter most. It’s craftsmanship with conscience, proving that timeless design and responsible production can coexist beautifully.

“At Graham & Brown, we bring nearly 80 years of craftsmanship, innovation and design heritage to everything we do,” says Iona Graham. “it’s a privilege to take this legacy from our home in Blackburn, Lancashire, which has been our home from the beginning and share it with the world.”

For Families Who Dream in Colour

Whether it’s a nursery filled with soothing shades, a toddler’s playroom that bursts with life, or a teenager’s space that feels calm and expressive, Graham & Brown’s 2026 collection reminds us that design is about storytelling.

Eternal Weave invites children into a world of imagination; Eternal City encourages exploration; and Divine Damson wraps it all in warmth and sophistication. Together, they offer parents a palette for creating rooms that grow with their children — spaces that feel beautiful, meaningful and full of heart.

Explore the full 2026 collection at grahambrown.com/uk or follow @grahamandbrown on Instagram, Facebook, Pinterest and LinkedIn for more inspiration.