A Sustainable Christmas Scent: Purdy & Figg’s Frankincense & Myrrh Returns for the Festive Season

For many, the scent of Christmas is as evocative as the season itself. Pine needles, cinnamon, and the faint sweetness of mulled wine have long been the hallmarks of the festive period. But in recent years, another aroma has quietly joined the ranks of these seasonal staples: Purdy & Figg’s Frankincense & Myrrh.

The eco-conscious brand has announced the return of its cult-favourite blend for a limited festive run, much to the delight of its devoted following. Last year, the scent sold out within days, building a waitlist of over 30,000 eager customers. Described by fans as “the smell of Christmas morning,” the blend has become something of a modern tradition, synonymous with the warmth and calm of the festive season.

Rich and resinous, the fragrance captures the classic pairing of frankincense and myrrh, two ingredients steeped in centuries of history and symbolism. Yet there’s nothing old-fashioned about Purdy & Figg’s interpretation. The brand’s co-founders, Purdy Rubin and Charlotte Figg, have layered these ancient notes with subtle hints of citrus and spice, creating a scent that feels both familiar and fresh. It’s this balance of nostalgia and modernity that seems to have struck a chord with customers.

For many households, the fragrance has become part of the sensory backdrop of Christmas. It fills kitchens as families prepare festive feasts, lingers in hallways to greet guests, and brings a quiet sense of luxury to everyday moments. The brand’s fans often speak of it as more than just a scent; it’s a small ritual that signals the beginning of the season, much like unboxing the decorations or hearing the first strains of “Fairytale of New York.”

Purdy & Figg’s rise has been a quiet success story in its own right. Founded in 2018 by best friends Purdy Rubin and Charlotte Figg, the company began with a simple idea: to make cleaning products that were kinder to both people and the planet. Tired of harsh chemicals and single-use plastic, the pair started experimenting with natural, essential oil-based formulas in their garage. What began as a passion project quickly resonated with a growing number of people seeking more sustainable and sensory home care solutions.

Today, the brand has become known for its blend of environmental awareness and aesthetic pleasure, creating products that elevate the everyday ritual of cleaning into something almost indulgent. The Frankincense & Myrrh scent, in particular, captures this ethos perfectly — functional, natural and beautifully atmospheric.

As the Christmas season approaches, the blend’s return feels almost inevitable, a reminder that small, thoughtful details can make the festive period feel a little more special. In a world where the holidays often rush by in a blur of noise and glitter, perhaps the simple act of filling your home with a calm, grounding scent that is also sustainable is a quiet tradition worth keeping.