A real-life video game lands on Oxford Street

For families with older children who crave action and challenge, Activate’s new Oxford Street venue offers something refreshingly different. Described as a real-life video game, the experience throws players into fast-paced, interactive rooms where teamwork and quick thinking are key.

Inside, families dodge lasers, race against the clock and use portals to complete physical and mental challenges. The format feels familiar to children raised on gaming, but with the added excitement of moving their bodies and working together in the real world.

Early reviews suggest the experience is as well run as it is inventive. With 268 five-star Google ratings, many visitors highlight the staff as a standout feature, helping nervous first-timers feel confident and keeping the energy high throughout the session.

Located at 536 to 540 Oxford Street, Activate is open now and suitable for ages 6 and up. Prices start from £24.45, positioning it as a premium treat rather than an everyday activity, but one that delivers a memorable family adventure.

It is particularly well suited to weekends, birthday celebrations or school holiday outings, offering something that feels both modern and genuinely engaging across age groups.